Punjab Skills Development Fund (PSDF) Jobs: Hiring “Manager Marketing, Communications & Research” at Lahore || Apr-2026
Exciting Job Opportunity at Punjab Skills Development Fund (PSDF)
Punjab Skills Development Fund is the largest skills development fund in Pakistan, established in 2010 as a not-for profit company set up by Government of Punjab.
PSDF looking for the services of a dynamic and self-motivated professional for the position of “Manager Marketing, Communications & Research“ at Lahore.
Details are as follows:
Position Title: Manager Marketing, Communications & Research
No. of Positions: 01
Location: Lahore
Employment Status: Contract
Gender: Both
Role Overview:
Lead PSDF’s integrated Marketing, Communications and Research function to strengthen institutional positioning, drive demand generation, and embed evidence-based decision-making — positioning PSDF as a data-driven, outcome-focused leader in workforce development.
This role owns the end-to-end strategy for brand, digital growth, thought leadership, and research intelligence.
Required Qualification and Experience:
- Master’s degree in Marketing, Business, Economics, Public Policy or related field.
- 8–12 years of experience including 2 years of experience at managerial level in strategic marketing, communications or research — preferably within public sector, development or large-scale institutional environments.
- Demonstrated experience in performance marketing, analytics, and research-led strategy.
- Proven ability to convert data into strategic narrative and executive-level insights.
- Strong leadership presence and stakeholder management capability.
Core Capabilities:
- Structured problem solving
- Data-driven decision making
- Executive communication
- Digital performance optimization
- Research design & analytical rigor
- Strategic stakeholder management
Key Responsibilities:
Institutional Positioning & Brand Strategy
- Define and execute PSDF’s corporate narrative and positioning strategy.
- Build a differentiated brand anchored in outcomes, employer alignment, and productivity impact.
- Lead development of annual marketing strategy linked directly to trainee targets, employer acquisition, and partnership goals.
- Ensure brand consistency across all programs, departments, and external engagements.
Digital Growth & Performance Marketing
- Own digital marketing architecture across web, social, paid media, CRM and analytics.
- Build performance-driven lead generation funnels aligned with program mobilization targets.
- Deploy audience segmentation and behavioral analytics to optimize conversion rates.
- Institutionalize campaign measurement dashboards with real-time reporting.
Thought Leadership & Strategic Communications
- Position PSDF as a provincial and national thought leader in skills, productivity and workforce transformation.
- Lead production of flagship outputs: Annual Report, Impact Reports, Policy Briefs, Sector Outlooks, Employer Case Studies.
- Develop executive communication material for CEO, Board and donor engagements.
- Oversee media strategy and reputation management.
Research & Market Intelligence
- Lead design and execution of tracer studies, impact assessments and employer demand surveys.
- Develop labor market intelligence frameworks to inform program design and strategic investment decisions.
- Translate research findings into executive-ready insights and actionable recommendations.
- Build structured feedback loops from data to program refinement.
Stakeholder Strategy & External Engagement
- Develop segmented communication strategies for trainees, employers, donors and government.
- Lead visibility planning for high-level delegations, international partnerships and sector forums.
- Institutionalize stakeholder insight frameworks to continuously refine engagement models.
Function Leadership & Governance
- Build and lead a high-performing, multidisciplinary team across marketing, communications and research.
- Establish KPIs, reporting structures and SOPs for the department.
- Drive cross-functional alignment with Programs, Strategy, Procurement and Finance.
- Ensure disciplined budget management and ROI tracking.
What are we offering?
PSDF has a lot more to offer than a market-competitive salary and perks. As a PSDF employee, you will get:
- Professional development and career growth opportunities with the largest skills development fund in Pakistan.
- Experience a dynamic innovation-driven environment committed to empowering youth through employment and entrepreneurship.
- Opportunity to lead and execute groundbreaking approaches to skills development for Pakistan’s youth
