Punjab Skills Development Fund (PSDF) Jobs: Hiring “Digital Marketing & Content Specialist” at Lahore || Apr-2026
Exciting Job Opportunity at Punjab Skills Development Fund (PSDF) – Hiring “Digital Marketing & Content Specialist”
Punjab Skills Development Fund is the largest skills development fund in Pakistan, established in 2010 as a not-for profit company set up by Government of Punjab.
PSDF looking for the services of a dynamic and self-motivated professional for the position of “Digital Marketing & Content Specialist“ at Lahore.
Details are as follows:
Position Title: Digital Marketing & Content Specialist
No. of Positions: 01
Location: Lahore
Employment Status: Contract
Gender: Both
Role Overview:
We are seeking a Digital Marketing & Content Specialist with a minimum of 2-4 years of experience to support the planning and execution of marketing, digital campaigns, content creation, community engagement, and strategic communications initiatives.
This role is ideal for an execution-focused all-rounder (agency experience preferred) who can manage campaigns, coordinate vendors, create structured content, and ensure disciplined delivery across digital platforms, program marketing, events, and reporting.
Required Qualification and Experience:
- Bachelor’s (Hons) or Masters in Mass communication/film and TV/ Marketing/ Journalism (or equivalent) from an HEC-recognized university
- 2-4 years of experience with reputable organizations
- Experience coordinating with external agencies and vendors
- Agency background or experience in a fast-paced execution environment is strongly preferred
Required Skills:
- High attention to detail
- Strong Writing, Editing, and Proofreading skills for engaging digital content creation
- Proficiency in Digital Marketing, including SEO, social media campaigns, and analytics
- Experience in managing digital campaigns and industry-standard tools (e.g., Google Analytics, SEO, Generative AI)
- Structured documentation and reporting discipline
- Familiarity with video editing tools such as Capcut, Adobe Premiere, etc.
- Understanding of video production workflows
- Structured documentation and reporting discipline
- Ability to manage multiple timelines
Key Responsibilities:
- Create and manage content across digital platforms, newsletters, reports, articles, etc.
- Support planning and execution of brand and program-level digital campaigns.
- Planning, coordination and video production, and event coverage.
- Develop and manage the annual and monthly marketing calendar.
- Act as a primary POC for creative, digital, and video vendors.
- Oversee community engagement and quality assurance.
- Website management.
- Support monthly reporting, performance tracking, and optimization.
What are we offering?
PSDF has a lot more to offer than a market-competitive salary and perks. As a PSDF employee, you will get:
- Professional development and career growth opportunities with the largest skills development fund in Pakistan.
- Experience a dynamic innovation-driven environment committed to empowering youth through employment and entrepreneurship.
- Opportunity to lead and execute groundbreaking approaches to skills development for Pakistan’s youth
