Job Opportunity at iGate Technologies: Hiring “Email Marketing Manager” || March-2025
Job Opportunity at iGate Technologies
iGate Technologies is one of Pakistan’s leading end-to-end ecommerce solution providers, boasting a team of 200+ highly skilled professionals, including foreign-qualified experts. iGate provides comprehensive solutions and operational excellence to its clients. With 25 years of experience in business development, branding and marketing, and PR, iGate offers a proven record of excellence in brand building and comprehensive marketing and sales.
iGate is looking for the services of dynamic and qualified professional for the position of “Email Marketing Manager” at Islamabad.
Details are as follows:
Position Title: Email Marketing Manager
Location: Islamabad
Position Summary:
Email & SMS Marketing Manager will lead the email marketing team and this role involves creating messaging, coding, and executing email campaigns, as well as managing a team to ensure the successful delivery of our CRM marketing strategy.
Requirements:
- Bachelor’s degree in marketing, Communications, or a related field is preferred.
- Minimum of 3 years in email and SMS marketing, with a strong background in HTML and CSS coding for emails.
Skills:
- Strong leadership skills & solid experience in managing and leading a team.
- Strong analytical Skills and ability to analyze data and make informed decisions to optimize email campaigns.
- Familiarity with email marketing platforms and tools.
- Excellent written and verbal communication skills.
- Strong attention to detail and the ability to manage multiple projects simultaneously.
- Industry Knowledge: Up to date with the latest trends and best practices in CRM marketing.
Key Accountabilities:
1. Team Management
Oversee a team of email marketers, providing guidance, support, and performance feedback.
2. Lead Generation
Create and implement lead generation programs to increase the company’s subscriber base.
3. Develop and Execute CRM Campaigns:
Ensure Email and SMS marketing campaigns align with marketing strategy and business goals.
Create and optimize email templates using HTML to ensure they are visually appealing and function correctly across various email clients and devices.
Oversee and help execute Email and SMS deployments.
4. Campaign Analysis
Monitor and analyze the performance of email and SMS campaigns, using metrics such as open rates, click-through rates, and conversion rates to make data-driven improvements.
5. List Management
Manage and segment email lists to target specific audiences effectively.
6. Compliance
Ensure all email campaigns comply with industry regulations, including CAN-SPAM and CCPA.
7. Collaboration
Work closely with cross-functional teams, including designers, copywriters, and developers, to create cohesive and engaging email content
8. Testing and Optimization
Conduct A/B testing and other optimization techniques to improve email and SMS performance
9. Reporting
Generate and present detailed reports on email and SMS campaign performance to stakeholders.
Benefits:
- Fuel Allowance
- Medical Insurance
- Free Lunch Facility (In-house)
- GYM Passport (Panel Gym’s Free of Cost)
- Participatory Fund
- Market Competitive Salary
- SALES COMMISSIONS
- Learning & Challenging Work Environment
- Amazing Work Culture
- Paid Time off
- Group Life Insurance
- Gratuity
- Maternity Leaves and many more
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