PepsiCo Hiring “Corp Communications Sr Representative” || June-2025

June 30, 2025 Admin

Exciting opportunity at PepsiCo Pakistan — a global leader in food and beverages.
PepsiCo fosters a bold, fast-paced environment where innovation, creativity, and purpose go hand in hand. With a culture that values thinkers and doers, the company empowers its people to challenge norms and drive meaningful change. Every day, PepsiCo products are enjoyed by over a billion people worldwide.

PepsiCo Pakistan is currently hiring a self-driven and skilled professional for the role of Corp Communications Sr Representative, based in Lahore.
Details are as follows:

Position Title: Corp Communications Sr Representative

Location: Lahore

About Role:

This role will lead the external communication and public relations agenda for Pakistan BU, driving reputation-building initiatives, brand narrative amplification, stakeholder engagement, and earned media strategies. The incumbent will support the Sr. Manager Corporate Communications & Sustainability on external-facing campaigns including media relations, brand PR, CSR visibility, and sustainability storytelling.

Requirements:

5–6 years of experience in External/Corporate Communications, Media Relations, or Public Relations in FMCG, agency, or corporate environments
Demonstrated success in reputation management, government relations, content creation/publishing and public-facing external leadership led and corporate/brands campaigns
Proven ability to work with senior leadership, media, influencers, government, trade associations, and external agencies
Master’s degree in Communications, Public Relations, Journalism, or related fields
Fluency in Urdu and English

Required Skills:

Strong media relations and public affairs capability
Excellent written and verbal communication skills for external storytelling
Strategic thinking with creativity in content and campaign development
Ability to handle crisis situations and reputation risks proactively
Familiarity with digital and social media tools, data analytics for media tracking
Proficiency in MS Office and creative tools (e.g., Canva, basic video editing)
Strong organizational skills with a focus on event and campaign management

Responsibilities:

Develop and execute strategic external communications plans aligned with corporate objectives to enhance PepsiCo’s brand reputation in Pakistan.
Cultivate and manage relationships with key government stakeholders, business / trade forums, media outlets, journalists, influencers, and third-party PR agencies.
Draft, review, and distribute press releases, op-eds, corporate statements, media briefs, and thought leadership content.
Manage media/social media engagements for senior executives, including preparing briefing documents, Q&A, talking points, and speeches.
Lead the execution of external storytelling campaigns across earned and owned media to build visibility of PepsiCo’s business, people, and community impact.
Partner with the Sustainability team to amplify CSR and environmental initiatives through external channels.
Monitor and analyze media coverage, providing regular reports and insights to leadership.
Handle crisis communication support, reputation management, and proactive media engagement to mitigate potential risks.
Lead on the overall management and create/publish content for the BU’s corporate website.
Oversee the social media strategy for Pakistan BU’s external channels to ensure content is on-brand, engaging, and in sync with global standards.
Collaborate with Marketing, Legal, Government Affairs, and Bottling Partners to align messaging and ensure consistency across public-facing platforms.
Organize and support corporate events, press briefings, and media tours as needed.