Job Opportunity at Punjab Enforcement and Regulatory Authority (PERA): Join as “Head Digital Strategy & Communication” at Lahore || Feb-2025

February 19, 2025 Admin

Excising Job Opportunity of 2025 at Punjab Enforcement and Regulatory Authority (PERA).
Punjab Enforcement & Regulatory Authority (PERA) has been established through the enactment of the Punjab Enforcement & Regulation Act, 2024 by the Government of Punjab (GoPb) with an aim to streamline regulatory measures across the Punjab for better and more effective enforcement of special laws.
PERA invites applications from qualified, dynamic, and motivated individuals for the position of “Head Digital Strategy & Communication”.
Details are as follows:

Position: Head Digital Strategy & Communication

No. of Positions: 01

Employment Status: Contract

Gender: Both

Age: 22 – 70

Qualification and Experience:

Master’s in mass communication or equivalent from a recognized university.
Continuous 20-25 years of production career and experience in mainstream TV and social media. Experienced in open and closed-circuit communication and Impact. Preferably must have teaching experience in mainstream Universities.

Note: Experience in private entities shall be accepted if such entity is registered with SECP, Registrar of Firms or any other Regulatory Authority.

Job Description:

To assist DG PERA in designing and implementing the communication strategy of PERA through social electronic, print and social media. To assist DG in making a well-crafted media strategy to ensure advertising and marketing efforts reach the right target audience.

Job Responsibilities:

Will design and implement awareness campaigns related to PERA
To devise a launching media strategy for PERA
Will carry out product designing and marketing for PERA
To create awareness among the masses regarding PERA’s procedures and scheduled laws
To highlight PERA’s defined objective to light
To utilise various tools including Press conferences, press releases, short films, short documentaries, streamers and content for all types of media
Media management and image building for PERA
Any other duties and responsibilities as per the directions of the Competent Authority.

Competencies & Personal Attributes:

Expert in Ideation proposal and brand activation
Must have knowledge of launching tools
Ideation expert in designing campaigns, using various tools
Expert in Production Design and campaigns
He must be Expert in core production,
He must have thorough understanding of opinion making and brain washing
Possess ample diversified experience in pre and postproduction processes in various genres.
Expert in communication, persuasion, opinion making and Transformation
Have ample experience and knowledge of tools of communication and trends on social media
He must possess technical knowledge of lighting, camera and postproduction and background scores.
Must have though understanding of objective of scheduled laws of PERA.
Must know all In’s and Outs of the Production process
Must claim to have the hands-on pulse of Target masses
He must have close contact with news and entertainment celebrities and social media influencers