Career Opportunity at Nestlé Pakistan: Hiring “Senior Brand Manager-Dairy Culinary” at Lahore || April-2025
Latest Career Opportunity at Nestlé Pakistan
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future.
Nestlé Pakistan hiring Senior Brand Manager-Dairy Culinary at Lahore.
Details are as follows:
Position Title: Senior Brand Manager-Dairy Culinary
Location: Head Office, Lahore
Position Summary:
Responsible to ensure that the brand remains recognizable, up to date and exciting to customers. Should have the passion and resilience to delight target consumers and build a strong brand by generating strong topline and bottom-line results. Continuously seek to improve methods and promote aligned ways of working to drive brand innovation and performance. Responsible for translating brand elements into plans and go-to-market strategies.
Required Qualification:
- MBA/ Bachelor’s Degree
Required Experience:
- Atleast 5 to 6 years of cross-functional experience of the value chain and project management gained through participation in brand management and innovation projects. Experience in identifying target audiences and devising effective campaigns.
- Has ability to think strategically and come up with campaigns with the expertise in managing market spends.
- Proven working experience as Brand Manager or Assistant Brand Manager with the ability to develop brand and marketing strategies and communicate recommendations to stakeholders.
- Excellent knowledge of the food category.
- Good understanding of influencer marketing and culinary industry along with cooking experts/mothers as a brand audience.
- Has successfully shown leadership skills within a cross-functional team.
- Has demonstrated courage and ability to solve problems and question the status quo.
- Excellent understanding of the full marketing mix.
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers.
Job Responsibilities:
- Driving business targets both topline and bottomline. Lead creative development to motivate the target audience to “take action”.
- Execution of brand activities wearing a business manager’s hat by coordinating closely with the factor supply chain team and category development managers to enable availability while ensuring a dynamic consumer demand.
- Understanding the in-store environment by contributing to the category strategy, influencing desired relative price by providing recommendation to pricing and promotional strategy. Proposing SKUs for key channels and key customers.
- Working in partnership with communication agencies by ensuring all brand communication contributes to enhancing the company image of trusted NHW leader.
- Responsible for planning and leading weekly sales driven activity calendar and ensuring loop closure. Measure and report performance of all marketing campaigns, and assess ROI and KPIs
- Acting as a brand custodian and leading from the front during internal/external meetings.
- Acting as an Innovation & Renovation Lead ensuring sustainability agendas are driven and achieved.
- Supervising advertising, product design and other forms of marketing to maintain consistency in branding.
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