Bank of Punjab Hiring “Head of Marketing Strategy & Branding” at Lahore || August-2025
Latest Career Opportunity at The Bank of Punjab (BOP)
The Bank of Punjab was founded in 1989 in Lahore. It is amongst the largest commercial banks in the country with a network of more than 900 branches.
In line with the Bank’s progression strategy, we invite applications from experienced, dedicated and performance-driven professionals for the position of Head of Marketing Strategy & Branding in our Staff & Strategy Group. We offer excellent opportunity for the right candidates desirous of building a long term career in a dynamic organization.
Details are as follows:
Position Title: Head of Marketing Strategy & Branding
Location: Lahore,
Grade: SVP-1 / EVP-1
No. of Positions: 01
Job Type: Permanent
Age: Maximum of 55 years
Eligibility Criteria:
- Bachelor’s Degree from HEC recognized university
- Minimum 9 years of Banking/Non-Banking experience of managing strategy teams and strategic initiatives.
Major Responsibilities:
- Lead the development and implementation of comprehensive brand strategies to enhance brand identity and market positioning.
- Formulate and execute marketing plans in alignment with overall business objectives.
- Develop and manage the marketing budget to ensure efficient allocation of resources.
- Collaborate effectively with business teams, product managers, and other stakeholders to ensure alignment of brand strategies with organizational goals.
- Work closely with the Marketing Services team to oversee the proper execution of both above-theline (ATL) and below-the-line (BTL) marketing campaigns.
- Spearhead the launch and management of social media campaigns to enhance brand visibility and engagement.
- Take charge of internal and external communication initiatives, ensuring consistency and clarity in messaging across all channels.
- Drive the creation of diverse content types, including internal and external messages, articles, videos, infographics, and social media content, to support brand initiatives and engage target audiences effectively.
Compensation & Benefits:
- Market competitive salary
- Provident and Gratuity Funds
- Annual Performance Bonuses
- Permanent employment with grade promotions
- Festival Bonuses
- Health Insurance / Medical Facilities
- Staff Loans at subsidized interest rates
Note:
- Only shortlisted candidates will be contacted for interviews.
- No TA/DA will be admissible.
- The Bank reserves the right to reject any application(s) without providing reasons.
- BOP is an equal opportunity employer. Females, minorities, persons with disabilities (PWDs), and transgender individuals are highly encouraged to apply.
- Positions offer a market-based competitive remuneration package.
Last Date to Apply: 08 August, 2025
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