Career Opportunity at Zong CMPak Ltd: Hiring “Deputy Director Marketing – Brands & Media” || Feb-2025
Exciting Career Opportunity at Zong CMPak Ltd.
China Mobile Pakistan (CMPak), a wholly-owned subsidiary of China Mobile Communications Corporation, serves over 26 million subscribers with a 20% market share. Our 4G network currently spans over 100 cities in Pakistan, and this reach is continuously expanding. CMPak boasts the highest number of 4G sites across the most cities, underscoring our dedication to delivering a stable, affordable, and reliable network to our users. Looking ahead, CMPak is committed to enhancing the data experience by offering faster, broader, and more profound connectivity. We see digitization as a driving force for economic growth and are devoted to leading the data services market in Pakistan.
We are looking for the services of a dynamic, exceptionally sound and self-motivated professional for the position of “Deputy Director Marketing – Brands & Media” at Islamabad.
Details are as follows:
Position: Deputy Director Marketing – Brands & Media
Qualification and Experience:
- Minimum of Bachelors degree with rich experience in Marketing especially in Brands Management, Digital & Traditional Media planning and Out of Home.
- Minimum Experience: 8 yrs. or Above
Job Purpose:
The Deputy Director Marketing – Brands & Media is a strategic leadership position responsible for managing and enhancing brand equity, ensuring effective media planning and buying (both digital and traditional), and executing impactful out-of-home activations (BTL activities). This role demands a visionary leader capable of linking brand strategy with organizational goals, while driving innovative marketing initiatives to establish and sustain Zong as a distinguished digital operator in Pakistan.
Job Responsibilities:
Brands Management:
- Drive demand generation for products, offers, and services through cohesive communication across all touchpoints.
- Align brand strategy with Zong’s commercial objectives to position it as a leader in Pakistan’s digital transformation.
- Establish Zong’s brand as extraordinary in the industry, leveraging its connection with China Mobile.
- Oversee all product communication (Digital, TV, Radio, Print, POS), ensuring alignment with business objectives and quality standards through pre-launch assessments and post-launch evaluations.
- Manage relationships with advertising agencies, conducting quarterly performance evaluations to ensure top-tier industry standards.
- Strengthen brand equity for Zong across all customer touchpoints.
- Provide leadership and guidance to teams managing branding, media, and marketing operations.
Media Planning & Buying:
- Develop effective media strategies aligned with long-term brand objectives.
- Propose, manage, and evaluate Zong’s thematic and tactical media plans.
- Ensure efficient and innovative presence across all media channels, including Digital Platforms, TV, Radio and cable networks.
- Negotiate and acquire media properties at the best possible rates.
- Monitor and reconcile planned versus actual airtime, ensuring accuracy and transparency.
- Provide strategic and tactical recommendations to product teams and senior management regarding marketing communication and media touchpoints.
- Lead presentations to senior management for review, feedback, and approvals.
Marketing Operations:
- Oversee OOH media planning, execution, monitoring, and reporting, ensuring compliance with KPIs.
- Manage vendor and agency contracts related to OOH and activation activities.
- Plan and execute brand activations, ensuring impactful and timely delivery.
- Evaluate, plan, and manage sponsorships and events, monitoring their impact and reporting results.
- Support segment & products teams with operational marketing tasks to ensure seamless execution.
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