Job Opportunity at National Foods: Hiring “Sr. Manager Integrated Marketing Communications” at Karachi || Feb-2026
Latest Job Opportunity at National Foods Limited.
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National Foods Limited is hiring “Sr. Manager Integrated Marketing Communications” at Karachi.
Details are as follows:
Position Title: Sr. Manager Integrated Marketing Communications
Location: Karachi
Job Purpose:
The role is responsible for defining and leading the Integrated Marketing Communications and Customer Relationship Management (CRM) vision, translating brand and business objectives into unified, insight-led communication strategies across all consumer touchpoints. The role ensures disciplined orchestration of ATL, BTL, digital, and CRM initiatives by embedding data, analytics, and performance intelligence into decision-making, while establishing robust operating models, governance frameworks, and agency partnerships. Through strong cross-functional influence and execution rigor, the role drives consistent brand experiences, measurable impact, and sustainable long-term value creation.
Qualification and Experience:
- Bachelor’s degree in a relevant discipline / Master’s or equivalent preferred
- 12-15 years of experience in Integrated Marketing, campaign management, or agency/client side IMC CRM roles
Job Responsibilities:
- Set the long term IMC strategy, operating model, and governance framework, defining clear decision rights, ways of working, and success measures between IMC, Brand, CMI, Innovations, Sales, and agencies.
- Act as key communications partner to senior leadership, providing strategic counsel and cross-business alignment.
- Leading, guiding and coaching the IMC team + developing successors
- Establish and enforce IMC execution discipline through standardized workflows, campaign calendars, briefing processes, review forums, and post-campaign evaluations to ensure consistency, speed, and quality of delivery
- Ensure effective integration and execution across mediums to maximize brand impact and ROI.
- Oversee strategy and manage campaign execution across media, digital, content, and activation streams. Ensure smooth cross-functional coordination, timely delivery, and effective handoffs between internal teams such as Finance, SC, agencies, and execution partners.
- Drive a closed-loop performance management approach, linking insights, learnings, and ROI outcomes directly back into future planning and capability improvement.
- Uphold brand guidelines and ensure consistency across all internal and external communications
- Adherence to NFL Marketing Code of Conduct, regulatory requirements and compliance with governance framework
- Own the IMC budget, prioritize investments, and ensure efficient use of resources
- Define and embed CRM and first-party data strategies within the IMC ecosystem, ensuring personalized, lifecycle-based communication and measurable contribution to retention, frequency, and value growth.
National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.
