PepsiCo Hiring “Assistant Brand Manager-7UP” at Lahore || July-2025
Exciting opportunity at PepsiCo Pakistan — a global leader in food and beverages.
PepsiCo fosters a bold, fast-paced environment where innovation, creativity, and purpose go hand in hand. With a culture that values thinkers and doers, the company empowers its people to challenge norms and drive meaningful change. Every day, PepsiCo products are enjoyed by over a billion people worldwide.
PepsiCo Pakistan is looking for a self-driven and skilled professional for the role of Assistant Brand Manager 7UP, based in Lahore.
Details are as follows:
Position Title: Assistant Brand Manager 7UP
Location: Lahore
About Role:
To lead the strategic development and flawless execution of marketing plans for the 7Up portfolio, ensuring delivery on brand equity, business growth, and innovation objectives. This includes P&L responsibility, brand health tracking, and cross-functional coordination to drive performance and market leadership.
Required Qualification and Experience:
- A business degree with a marketing specialization is preferred to ensure a strong foundation in brand management, consumer behavior, and strategic planning.
- 6–7 years of total professional experience in the FMCG sector
- 4–5 years of core brand management experience, including:
- End-to-end ownership of brand campaigns
- Product innovation/NPD exposure
- Cross-functional project leadership
- Budgeting and financial accountability (A&M and P&L exposure)
- Working with creative/media/research agencies
Required Skills:
- Ability to build and execute full-spectrum marketing plans with a sharp understanding of market dynamics, consumer behavior, and business KPIs.
- Proven experience in launching new products or managing innovation pipelines, with strong collaboration across R&D, Commercialization, and Supply Chain.
- High proficiency in interpreting consumer/retail insights, brand health diagnostics, and media performance data to inform strategy and execution.
- Strong stakeholder management and influencing skills across sales, operations, R&D, and external agencies – crucial for execution excellence.
- Deep understanding of creative development and media planning, with the ability to guide agencies toward impactful storytelling and brand engagement.
- Ability to localize global campaigns and strategies while ensuring alignment with regional marketing principles.
- Bias for action, ability to manage multiple priorities, and deliver results in a fast-paced, competitive FMCG environment.
Responsibilities:
- Develop and implement annual brand plans across the 4Ps (Product, Price, Place, Promotion) to meet revenue, profit, and market share goals.
- Monitor, evaluate, and optimize marketing campaigns; assess ROI and propose enhancements for greater impact.
- Ensure close integration with R&D, Supply Chain, Sales, and Trade Marketing for seamless in-market activation.
- Co-lead the innovation pipeline and NPD agenda with R&D, Commercialization, and Operations teams.
- Adapt and execute global/regional strategies and best practices tailored to the local context.
- Support AOP and SBP development; monitor brand budgets and ensure effective allocation of A&M spend.
- Lead creative development, media planning, and research in collaboration with external partners.
- Leverage consumer, shopper, and market insights to drive brand performance and innovation.
- Build strong partnerships and capability in creative, media, and research agencies.
- Ensure all marketing practices are compliant with GCS and internal controls.
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